Domestic consumers have high interest in NMN

Stachyose food additives

Domestic consumers have high interest in NMN

18/08/2021 blog 0

NMN, the full name of nicotinamide mononucleotide, is a derivative of vitamin B3 and is the precursor of the synthetic life factor NAD+. NAD (nicotinamide adenine dinucleotide) exists in every cell of the human body. It has many effects such as anti-inflammatory, promoting cell division, DNA repair and so on. It is an important support for cells to maintain vitality. Since NAD+ cannot be directly absorbed by the human body, it needs to be converted by supplementing NMN.
Multiple factors are driving the development of the NMN market
The increasing demand of Chinese consumers for NMN is caused by a variety of reasons, including scientific evidence, marketing, cost, and the stock market. Scientific research is the basic driving force for the development of the NMN market. Although the current scientific research only focuses on animal models, there is no large-scale application to clinical research.
Over the years, scientific research results related to NMN have been published continuously, confirming the function and effect of this ingredient. Clinical trials on the use of NMN in patients with the new crown epidemic have further attracted attention to this ingredient. The results show that the combination of NMN, zinc, betaine and sodium chloride can make elderly patients get better quickly.
The capital market is also promoting the development of the NMN market. The trigger point of China’s stock market madness is due to a series of unusual stock market fluctuations in July 2020. On July 14, after an article about NMN products by Xiamen Jindawei, which was listed on the Shenzhen Stock Exchange, went viral, its stock price soared by 20%. Stock speculation has caused more people to want to understand what NMN is?
Of course, the continuous rise of consumers’ own health care awareness is the most important internal driving factor. In terms of cost, NMN was previously positioned as a high-end product, but it has become affordable over the years, allowing more consumers to buy the product.
NMN market identity “to be determined”
China is the main supplier of the global NMN raw material market, and it is currently mainly export-oriented. Domestic regulations still hold a “wait-and-see” attitude towards the application of NMN in health food and food, and it cannot be legally applied in the country at present. After NMN raw materials are exported from the domestic market to foreign markets, they will be processed into end products and then sold in China through cross-border e-commerce platforms, because currently no brand has acquired blue hat products for offline sales.
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It is precisely because of this identity uncertainty that some companies take the opportunity to impersonate NMN products with counterfeit products, which has a negative impact on the market and consumer perception. Although NMN has not yet been formally approved by the Chinese authorities, the Japanese authorities will “include it in the list of raw materials that are not judged as pharmaceuticals unless the label indicates that it has a drug effect” in March 2020.
Market demand continues to increase
Due to the impact of the global new crown epidemic, NMN sales declined in March and April 2020, but began to rebound in May and June. In fact, the overall annual growth rate has risen, probably because companies are trying to replenish inventory or even reserve this raw material. Between July and October, sales of related products soared suddenly, three to four times higher than the same period last year. It is expected that in 2021, the demand for NMN products will continue, and at the same time more efficient production technology will also lower the price of NMN, making it easier for consumers to afford it. This also means that competition in the NMN market will become more intense in the future.